Fashion Revolution - rethinking and changing fashion for the better

‘The real transformation of the fashion industry will be wrought by the ‘majority minority’, and will arise out of the vast, diffuse creativity of the many individuals who are courageous enough to attempt to construct the future we thought we had lost’  Simoneta Carbonara, in Sandy Black, 2012, 49.

I am supporting and accompanying the Fashion Revolution.

24th April will be the Fashion Revolution day, which will happen in the anniversary of the crash of the Rana Plaza in Bangladesh last year. The disaster that killed more then 1300 people working for the fashion industry. But this month has revolutionized fashion already. 

It has been fantastic to see the engagement of the public in this movement which is not just in the UK, but all around the globe. Consumers, designers, high street brands and producers are being mobilized to influence each other to question, to investigate, to think and to change. I hope the dialog about 'what kind of fashion we want, what kind of world we want' is an ongoing conversation to be spread along the year and to provoke many changes. 

The Fashion Revolution is a movement of everybody who buys, makes and wears clothes, jewellery, shoes, hats and any other fashion garment. It is not an institutional campaign, it is a powerful movement to rethink how we are connected and wish to be connected to each other.

The discussion and dialog around the ethics of fashion is visibly taking great dimension with wonderful discussions, panel, photos, and documentaries. I hope you participate too.

Flavia Amadeu

Worth to watch

Interactive documentary: The shirt on your back
What is Fashion Revolution Day?
Panel discussion: WOW 2014 | Louboutins and Landfill: How to be a Sustainable Fashionista
Panel discussion: Sustainable Fashion

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Fashion Revolution Day says enough is enough.

www.fashionrevolution.org 

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Facts and Figures

1% of the world's population is employed by the fashion and textiles sector. The fashion industry employs a sixth of the world’s population. (Fashioning Change) 100 million rural households in 70 countries are involved in the production of cotton -- two thirds of this cotton is produced in the developing world. Many cotton farmers also live in poverty – trying to survive on less than $2 a day. For most cotton farmers it is their only income and their only cash crop. They face competition from highly subsidised farmers in the United States, the EU and China.

There are 20,000 deaths per year as a result of pesticide poisoning, many working in cotton agriculture in the developing world. (EJF)

Nearly two thirds of companies (61%) of companies didn’t know where their garments were made. 76% didn’t know where their fabric was woven, knitted or dyed, and 93% didn’t know the origins of the raw fibre. (Baptist World Aid Australia 2013)
http://baptistworldaid.org.au/assets/Be-Fair-Section/FashionReport.pdf

Companies with strong ethical commitments have historically outperformed the average: an index of the World’s Most Ethical Companies showed that these organisations outperformed the Standard & Poor 500 and FTSE 100 every year from 2005 to 2010 (Institute of Business Ethics).

Fashion is one of the most polluting industries in the world, second only to oil in terms of its environmental impact. 25% of chemicals produced worldwide are used for textiles and the industry is often noted as the number 2 polluter of clean water – after agriculture (Danish Fashion Institute 2013).